According to Forrester
"Companies leveraging a multi-channel top-of-funnel strategy (including outbound email, LinkedIn outreach, etc.) produce 40% more qualified leads per quarter than those focusing on inbound or referrals alone.”
- Forrester(Demand Waterfall Data)
Also According to Forrester
“For mid-sized B2B services companies, systematic outbound programs focusing on early-stage “suspect” identification lowered cost per acquisition (CPA) by 15%–20% within 18 months, due to more predictable pipeline.”
Forrester(The Total Economic Impact™ of Outbound)
According to IDC
“Small to mid-sized digital/IT consultancies with formal outbound functions often realize a 1.3–1.8x higher marketing ROI compared to peers using only inbound demand generation.”
IDC (SMB Services Marketing Trends)
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